TIME SPENT promotes both emerging and established rap artists by recording live performances through the specific medium of VHS. The VHS format will not only set our videos apart from the current demand for HD but also reference the early days of no budget and DIY street rap videos. By challenging the rap and video artist with a strict set of rules, TIME SPENT creates an objective view of rap performance as an art form in a unique and raw experience.
Each video must be shot on VHS. The performance must be shot without edits or cut aways. Post production must be limited only to the addition of titular text. The rap and video artists must mutually agree upon a location to shoot the performance. By these limitations, each video will inspire the unique exploration of new territory.
Each rap artist must present a piece that has either been written exclusively for TIME SPENT or not previously released. This limitation challenges the artist to create rather than replicate. No beat/music/hook may be used with the rap either on camera or in post production. Nothing can carry the artist except his or her own words.
During the summer of '09 Ronin was working on an album cover for VA rapper Zaiah Burke. Armed with a recently purchased VHS camera from a college professor, Matthew joined Ronin to shoot "everything but" a rap video. Working closely with Zaiah on location, they not only worked out the flow of the video but also where they could plug the camera into an available socket. After reviewing the tape, the TIME SPENT format was clear and defined.
Matthew is a freelance video/filmmaker living and working in Brooklyn, NY. At 23 years old, Matthew has worked on everything from horror movies to tire commercials as well as independent feature/short films. Time Spent will continue to diversify and expand his experience as a cinematographer. He will also get a chance to kick it with local rappers, which is pretty cool too.
Ronin Wood is a graphic designer who currently lives in Brooklyn, NY. He is known for being overly excited about hip hop. Although he's the head designer at a company he cannot mention, his goal is to eventually do design work in the hip hop industry. He also desperately wants Ludacris to hire him (or Kanye, maybe). Time Spent for Ronin is an attempt to focus more on lyrics and less on dope beats. This is an ongoing battle.